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Understanding McLuhan
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08878_Field_TCGG T643.txt
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1996-04-10
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16 lines
for markets. And the sudden expansion of enlarged markets
and commerce under the inspiration of this first form of mass
production, seemed to be a visible extension of all the latent
venalities of mankind. This then is not the least of the effects
of playing up the visual component in human experience. The
technique of translation that is applied knowledge is impartially
advanced to include the hidden crimes and motives of mankind
in a new form of self-expression. Because print is visually a
greatly intensified form of the written word, it is insatiable for
intense or sensational materials to broadcast. This fact is no
more basic for the understanding of current newspapers than
for an appreciation of what was happening to language and
expression in the sixteenth century:
It is because Aretino is a man of genius, and
because he sums up and expresses that disastrous age